What Is Swooon?

Do you love romance? We’re at the heart of it.

Our mission is to celebrate love across pop culture, with a focus on TV, film, music, and books. In this era of endless entertainment coverage, Swooon will be the first of its kind exclusively dedicated to romance.

Swooon will be a leader for romance enthusiasts as we chronicle the evolution of book to screen adaptations ahead of traditional entertainment news sites. We will be celebrating and analyzing your beloved TV and film romances (and sometimes even the ones you hate to love) through breaking news coverage, insightful and creative features, relationship deep-dives, and video content.

We recognize the romance renaissance happening in pop culture, and Swooon is shining the spotlight on the current MVPs with our Rom-Com Royalty power ranking.

Readers, we’re your go-to destination. If you’re looking for a new book to add to your library, explore our Book Pages. You can read reviews of romance novels and rate them using our signature Spice Meter.

You can also discover new books to fall in love with by perusing our tropes pages. Are you only an enemies-to-lovers fan? We’ve got you covered. Are you looking for a cozy small town love story? Look no further. We have what you love.

Here at Swooon, romance is the main character.

Romance is personal to every individual, and we want to hear your thoughts on the many facets of love within pop culture. Drop us a comment and let us know your juiciest hot take or even write a love letter to your favorite fictional couple. Swooon is listening.