Hallmark
Hallmark Sets ‘Holiday Touchdown: A Bills Love Story’ for 2025 Countdown to Christmas Event
Holiday Touchdown: A Chiefs Love Story was such a hit, Hallmark’s doing it again!
Hallmark Media, NFL, and Skydance Sports are partnering up again for the 2025 Countdown to Christmas event for Holiday Touchdown: A Bills Love Story. The announcement was made on Thursday, March 27, through a video featuring Bills Safety Damar Hamlin. (Watch it below.) Production is slated to kick off later this year, and the movie will film entirely at locations in and around Buffalo, New York, including iconic Highmark Stadium, which is making its last stand as the Bills home field in the upcoming 2025 NFL season. Other details, including the starting lineup (a.k.a. the cast) and a premiere date will be announced at a later time.
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Last year’s collaboration, Holiday Touchdown: A Chiefs Love Story (pictured above) was cable television’s most-watched movie of the year. (Also, according to Nielsen data, over 75 percent of Hallmark Channel viewers also watched NFL Football while Countdown to Christmas was on air in 2024.) That movie stars Hunter King as a Chiefs superfan who tries to win the Fan of the Year Award as a Christmas gift for her family, and along the way, she falls in love with Tyler Hynes‘ character, who works in the Chiefs front office.
“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations,” said Darren Abbott, Chief Brand Officer, Hallmark, in a statement. “We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history.”
Added Pete Guelli, Chief Operating Officer, Buffalo Bills, “We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands – Hallmark and the Buffalo Bills. This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!”
Alongside the film will be fan activations, unique co-branded merchandise, and on-air, social, and digital promotion, with details of all of that shared later in 2025.
Skydance Sports (a new venture between Skydance Media and the NFL to create a top-end sports content studio and expand sports programming across a range of formats) serves as the Executive Producer of Holiday Touchdown: A Bills Love Story.
Who would you like to see cast in this new Hallmark movie? Let us know in the comments section below.
